Welcome to Seating U
Where every seat is a front-row seat.
The premier destination for parade seat reservations at the Calgary Stampede Parade. Our user-friendly platform allows you to effortlessly browse the parade map, select your preferred seats on the bleachers, and securely complete your ticket purchase. Join us and experience the excitement of the parade from the best vantage points.
Our
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Stampede Seating Ambassadors
Since 2005, Seating U Ltd. has proudly provided bleacher seating for the iconic Calgary Stampede Parade, welcoming visitors from around the world to experience the excitement in comfort and safety. Our mission is simple - to deliver an unforgettable parade experience with customer satisfaction and safety.
With over two decades of service, we’ve built a strong reputation within the Calgary community and beyond. Year after year, guests return to enjoy our dependable, hassle-free seating and the friendly service our team is known for.
Beyond the parade, we’re a community of people who care about quality, teamwork, and creating memorable moments. Each year, we hire and train local high school and university students, offering hands-on experience, leadership development, and a fun, team-oriented environment during setup and takedown.
At Seating U Ltd., we’re more than just seats - we’re part of the Stampede tradition.
What We Do
Stampede Seating
Since 2000, Seating U Ltd. has been providing bleacher seating for the Stampede Parade. We put total customer satisfaction and safety first to deliver an unforgettable Stampede Parade experience for visitors from around the world,year after year.
Perfect safety, every time
​Seating U Ltd. maintains an excellent reputation in both the Calgary community and among our international visitors. In nearly 20 years of operations, we have achieved a flawless safety record. We remain committed to providing safe, convenient and hassle-free seating for the Stampede Parade and beyond. Our safety and service pledge has helped us grow a dedicated base of satisfied customers - many of whom have been returning for over a decade.
Join our team
Each year, Seating U Ltd. employs close to 20 high school and university students. Our team-building environment and one-on-one training promotes friendship and leadership throughout the 10 days of setup and takedown.
Want to join the Seating U Stampede Parade Bleacher Team? Contact us at info@seatingu.com.
Meet Our Team
Martin Halliday
403-270-5933
Martin is passionate about creating memorable experiences for our customers. With over 20 years of experience in project management, he ensures that every aspect of your parade attendance is seamless and enjoyable.
Our Moments
